LA MER: Swimwear Inspired by Coastal Living

LA MER is a collection that takes you right to the heart of those laid-back, sun-filled days by the sea. With its effortless swimwear and lightweight overswim pieces, this range brings together simple elegance and coastal charm. It’s designed for those who appreciate the beauty in life’s quieter moments—whether that’s watching the waves roll in or soaking up the sun on a golden afternoon.

At the core of LA MER’s appeal is its nod to the natural world. Each piece in the collection reflects the soft, sun-faded tones you’d find on a beach at dusk—think warm sands, sea blues, and calming neutrals. The fabrics are light and airy, chosen not just for their beauty but also for their practicality. You’ll feel cool and comfortable, whether you’re sunbathing, swimming, or simply enjoying a gentle breeze.

LA MER’s swimwear is all about easy style. It’s designed for those who want to feel good and look great without overthinking it. With clean lines and classic cuts, these pieces fit beautifully and move with you. The focus here isn’t on fast fashion—it’s on creating swimwear that stands the test of time, both in quality and design. Whether you're dipping in and out of the ocean or lounging poolside, LA MER’s swimwear ensures you feel confident and at ease.

No beach day is complete without something light to throw on after a swim, and that’s where LA MER’s overswim apparel comes in. From breezy kaftans to oversized shirts, these pieces are made to slip on effortlessly. They're ideal for transitioning from beach to bar or just taking a stroll along the shore as the sun sets. Each piece is simple yet stylish, designed to complement your swimwear and offer that extra layer of chic without trying too hard.

LA MER is for the dreamers, the sun-seekers, and anyone who feels at home by the water. It’s more than just a collection—it’s a reflection of a lifestyle that values simplicity, comfort, and beauty in the small things. If you love the sea and enjoy the slower pace of coastal living, LA MER is made for you.